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Pure Archery Group: 50% Open Rates, Covid Sales Bump and Personalization Pays Dividends

This blog article was originally posted on Cheetah Digital's Signals20 content series by Jennifer Yeadon. Some stats included in the interview video:

  • Generated $250k from one email campaign using zero-party data

  • Garners 5x engagement rate lift in ad campaigns using zero-party data

  • Sees 50%+ open rates when personalizing subject lines

  • Personalized content in email drives revenue with over 20% click rates

  • Identified 50% market share growth during COVID-19 when collecting ZPD at product registration

  • Have over 20 million unique data points in their CDP

There aren’t many pandemic success stories right now, especially for retailers. But Pure Archery Group, the parent company of outdoor archery brands like