DATA DRIVES TRAFFIC, SALES ACROSS ALL CHANNELS
Once you've started collecting consumer insights from your target audience we will use it to drive awareness and ultimately sales. This can be done whether you're focused on e-com channels, independent dealers with brick and mortar, retailers or really any channel. These are some ways we help clients that prioritize a number of channels for their revenue.
BRICK & MORTAR
Getting people into a physical store is an ever-increasing challenge for brands. Audience Sherpa leverages key psychographic data from individual consumers and appends geo-location to drive traffic using custom, personalized offers delivered via email, sms and geo-fenced advertising.
This means we deliver trackable, personalized offers that brands and dealers can mange without cumbersome technology. Not only can we measure and report on your brick and mortar traffic at a store level but we combat dealers who may put YOUR audience into a competing product when they arrive.
Build stronger dealer relationships with promotions that drive people over thresholds, gain more shelf space in key dealerships and finally link your marketing efforts to localized traffic and sales.
E-COM
There's never been a better time to have an E-com strategy. But the key to amazing sales results is selling the right product to the right person at the right time for the right price. This is where your investment in psychographic data pays dividends. Personalizing offers via email, sms or even custom audiences in advertising will drive sales through the roof.
Even if your brand doesn't have an owned E-com channel yet, we'll use your data to drive sales at key partners who do. Using geo, interests and other data we can develop a strategy that feeds traffic and sales to platforms where your products are offered. Your database also brings leverage to ensure your margins don't erode and products get stocked where people are buying.
Don't have an E-com channel yet? Invest in building your database now! Let's get that data in house to inform when, where and how you will go to market with E-com
KEY EVENTS
Events are a key driver for consumers to touch, feel and and fall in love with your products. Whether it's a trade show or a consumer show, a dealer tent weekend or a factory rep event hosted anywhere in between, you want your investment in that event to return sales... and ideally immediately.
Building a database of consumers is a great way to drive traffic to your event schedule; nationally regionally or locally. It's also crucial that you acquire both existing customers and loyalists along with your competitor's audience. Asking key questions allows us to understand who qualifies for which events.
Geo-related data, along with psychographic insights, allows you to drive attendance and convert competitor's customers into your own.