Brand empowers dealer channel to drive database expansion through local events & SMS campaigns.

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OVERVIEW

With 1,000+ independent dealers, Bowtech gave key partners individual SMS & sweepstakes campaigns at scale.  Dealers promoted their own SMS keywords in-store, at local events, tent sales, consumer shows and public outings.

THE ACTIVATION

Low cost posters and small handouts were displayed and distributed at events.  The sweepstakes opportunity was matched with a simple call to action; Text To Win A New Bow.

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Using dealership names as keywords kept it local for consumers.  Instantly upon texting, an automated reply with html link to entry form was delivered.  A mobile first design allowed entrants to complete the form in as little as 60 seconds.

A reponsive, simple, mobile-friendly experience was embedded on Bowtech's website.

The winner announcement aired on the dealer's social media pages and on Bowtech's livestream page. It earned ___views. 

The Results

Next Level Engagement

 Several months later, Real Deal Outdoors was able to send an email to the sweepstakes database that promoted Bowtech's latest bow model.