Brand empowers dealer channel to drive database expansion through local events & SMS campaigns.
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OVERVIEW
With 1,000+ independent dealers, Bowtech gave key partners individual SMS & sweepstakes campaigns at scale. Dealers promoted their own SMS keywords in-store, at local events, tent sales, consumer shows and public outings.
THE ACTIVATION
Low cost posters and small handouts were displayed and distributed at events. The sweepstakes opportunity was matched with a simple call to action; Text To Win A New Bow.
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Using dealership names as keywords kept it local for consumers. Instantly upon texting, an automated reply with html link to entry form was delivered. A mobile first design allowed entrants to complete the form in as little as 60 seconds.
A reponsive, simple, mobile-friendly experience was embedded on Bowtech's website.
1,055
total entries
1,673
total views
702
total that opted in for marketing
984
mobile numbers shared (optional)
The winner announcement aired on the dealer's social media pages and on Bowtech's livestream page. It earned ___views.
The Results
Next Level Engagement
Several months later, Real Deal Outdoors was able to send an email to the sweepstakes database that promoted Bowtech's latest bow model.