We turn your marketing efforts into engagement.

Consumers reveal their true purchase intent.

We map that psychographic data to action.

We measure engagement against sales.

DIGITAL MARKETING HAS EVOLVED

Interactivity and engagement is the new digital currency.

Start turning ad dollars into real consumer relationships.

Use "zero party data" to market effectively for the long term.

Build an audience strategy.

HOW WE CAN HELP

Audience Sherpa builds consumer engagement strategies that ensure your marketing and advertising efforts return real, measurable value. We convert your energy and those marketing resources into a sustainable and actionable database that informs your various business units. We transform short-term marketing campaigns to data investments that provide recurring, measurable returns over the long term.

Our unique consumer strategies and advanced toolsets persuade consumers to divulge true purchase intent. Uniquely, we use this data to get you directly into conversation with your competitor’s customers and use psychographic data, coupled with hyper-personalization, to drive conversion and sales.  This strategy differentiates against your competition and allows you to more efficiently activate in traditional marketing channels.  Our clients enjoy more clarity and a higher ROI on paid efforts as well dramatically increase their ability to engage directly with consumers reducing overall costs.

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Our solutions are rooted in a mix of best practices & enterprise level technology. We provide end to end solutions from strategy through campaign creation and execution, month over month.  Audience Sherpa is an extension of your labor force managing the growth, segmentation, tagging and classification of your database.  We can also manage email and sms campaigns with automation.  In many instances we can replace existing tools to break down silos and share key insights and data that results in more efficient campaigns across all channels.  We lighten your load while bringing new capabilities to your efforts.

WE INTEGRATE SEAMLESSLY INTO YOUR EXISTING MARKETING EFFORTS AND BUDGETS

No need for disrupting your existing plans.  We integrate our experiences into all marketing channels to provide a clear ROI on your existing efforts.  Print, TV, digital, on-site, influencer networks, POP, etc.  Our strategies are an investment in data collection that can be used over and over to drive measurable results and ultimately increase sales.  Bring clarity to your campaigns and finally understand which investments are actually working for you.

HOW MANY OF THESE STATEMENTS RING TRUE?

• My budget just got shredded... and next year looks worse

• I have no idea which marketing efforts actually drive sales

• Our social media reach is unreliable & I have no way to track real sales from it

• We are using the same exact ad channels and tactics our competitors use

• My paid media reports are basically metrics that lack meaningful business insights

• I have to get my checkbook out month after month to reach people & tell our story

• We want to know our competitors' customers better than they do; know them by name

• I want to know why our competitors' customers chose their products over ours

• We need to know if our current customers plan to jump to another brand

• We don't know when, where, how & which products consumers are purchasing

• We have web visitors but have to pay re-marketing fees to reach back to them

• We have transactional data on customers but know nothing about them as individuals

• We 'email blast' our entire database with little segmentation and no personalization

• Our current market research methods are expensive and old school

• We pay 'influencers' for social posts & don't know who is effective or if it even works

• We don't have the tools to gather, segment, tag and engage audiences at scale

• I don't have staff to add email, SMS and audience development tasks to our work load

• This cycle and our churn is a total F-ing nightmare and there's no end in sight!!!