Turn marketing efforts into a consumer database to personalize messaging, offers & ads.
Collect crucial psychographic insight data to drive engagement and measurable sales.
PERSONALIZATION IS THE PATH FORWARD
Our clients see an avg 250% lift in email revenue when personalizing content and offers using data explicitly declared from consumers, including competitors' customers.
- Build a consumer database that you own instead of renting ads.
- Collect true purchase intent data at an individual level.
- Market on a 1 to 1 level via email, SMS, push & even ads.
Watch as founder Tim Glomb sits with Jeff Suiter at Pure Archery Group to learn how their 2-year-old audience strategy is performing for them in 2020.
Some key learnings:
- Generated $250k from one email campaign using zero-party data
- Garners 5x engagement rate lift in ad campaigns using zero-party data
- Sees 50%+ open rates when personalizing subject lines
- Personalized content in email drives revenue with over 20% click rates
- Identified 50% market share growth during COVID-19
- Have over 20 million unique psychographic data points in their CDP
HOW WE CAN HELP
Audience Sherpa builds consumer engagement strategies that ensure your marketing and advertising efforts return real, measurable value. We convert your energy and those marketing resources into a sustainable and actionable database that informs your various business units. We transform short-term marketing campaigns to data investments that provide recurring, measurable returns over the long term.
Our unique consumer strategies and advanced toolsets persuade consumers to divulge true purchase intent. Uniquely, we use this data to personalize your communications and ads, even with competitor’s customers. Personalization differentiates against your competitors while delivers on consumer expectations. Our clients book more revenue, see a higher ROI on paid efforts as well dramatically increase their ability to engage directly with consumers reducing overall costs.
Our solutions are rooted in a mix of best practices & enterprise-level technology. We provide end to end solutions from strategy and technology through to campaign creation and execution, month over month. Audience Sherpa is an extension of your labor force managing the growth, segmentation, tagging and classification of your database. We can also manage personalized email and sms campaigns with automation. In many instances, we can replace existing tools to break down silos and share key insights and data that results in more efficient campaigns across all channels. We lighten your load while bringing new capabilities to your efforts.
WE INTEGRATE SEAMLESSLY INTO YOUR EXISTING MARKETING EFFORTS AND BUDGETS
No need for disrupting your existing plans. We integrate our experiences into all marketing channels to provide a clear ROI on your existing efforts. Print, TV, digital, on-site, influencer networks, POP, etc. Our strategies are an investment in data collection that can be used over and over to drive measurable results and ultimately increase sales. Bring clarity to your campaigns and finally understand which investments are actually working for you.
WHERE WE ACTIVATE
YOUR OWN SITE
Convert web traffic into a contextualized a database by going going WAY beyond the antiquated email sign up form.
EVENT ACTIVATION
Easily drive onsite attendees to a digital experience. Using SMS you can activate thousands of consumers at scale.
ON SOCIAL
Create micro-experiences that collect declared data from users within the social app. NOT 1st & 3rd party data.
IN AD UNITS
Stop serving banners and start collecting data. Experiences embedded into your ads return actionable data, not clicks.
MARKET RESEARCH
Quickly and inexpensively get the insights your business needs. Poll, quiz and survey with amazing experiences.
TAP INFLUENCERS
Use talent web/social/TV inventory to drive data collection. Measure which talent has the most value.
NATIVE ARTICLES
Embed elegant interactive experiences on paid media. Convert a publisher's traffic to your own database.
SYNDICATE EASILY
Share crucial data collecting experiences with partners to increase your value and grow your reachable audience.
SUPPORT DEALERS
Scale experiences to data-mine their customers and re-engage them to drive sales for your brand, locally, in store.
HOW MANY OF THESE STATEMENTS RING TRUE?
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My budget just got shredded... and next year looks worse
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I have no idea which marketing efforts actually drive sales
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Our social media reach is unreliable & I have no way to track real sales from it
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We are using the same exact ad channels and tactics our competitors use
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My paid media reports are basically metrics that lack meaningful business insights
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I have to get my checkbook out month after month to reach people & tell our story
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We want to know our competitors' customers better than they do; know them by name
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I want to know why our competitors' customers chose their products over ours
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We need to know if our current customers plan to jump to another brand
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We don't know when, where, how & which products consumers are purchasing
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We have web visitors but have to pay re-marketing fees to reach back to them
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We have transactional data on customers but know nothing about them as individuals
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We 'email blast' our entire database with little segmentation and no personalization
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Our current market research methods are expensive and old school
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We pay 'influencers' for social posts & don't know who is effective or if it even works
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We don't have the tools to gather, segment, tag and engage audiences at scale
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I don't have staff to add email, SMS and audience development tasks to our work load
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This cycle and our churn is a total F-ing nightmare and there's no end in sight!!!
